By Aaron Shannon, owner of Speedstyle Design

PRI is the Professional Racing Industry show, that was held December 12 – 15, in the Lucas Oil Stadium and Indianapolis Convention Centre. As this was my first time into the Indianapolis area and this trade show, I had no idea what to expect.

Attending the PRI Show actually helped me understand the size, scope, and impact of the professional racing industry on Indianapolis and racers from around the world, but also realized a couple of hours in that I was in the centre of the racing universe during this show. The show is so large it took 6 hours to walk one end to the other on day one, and 4.5 hours on day two. Every form of racing seemed to be represented by a company that supplies good and services to that specific racer type.